Emirates has launched a new ride-sharing service in Dubai, per postregister.com.
The service integrates with the airline's existing app and offers users direct booking options for airport transfers.
Dubai's transportation authority is monitoring the integration for potential city-wide expansion.
E14 places every story on a stack of fifteen floors, from the fields under everything to the planet acting as one. This one sits on E11, organizations; the pressure it names: transportation service. Its words also reach E9 cultures and E10 institutions.
Here it is a dynamic between organizations, cultures and institutions: airport transfers, transportation authority, existing app and direct booking options (E11 organizations), with ride-sharing service (E9 cultures), and city-wide expansion (E10 institutions).
The floor of companies and infrastructure. In this briefing: airport transfers, transportation authority, existing app, direct booking options.
The floor of culture and meaning. In this briefing: ride-sharing service.
The floor of money and rules. In this briefing: city-wide expansion.