The Emergence Machine
Rahman Joins Taj Mahal Tea Campaign
A.R. Rahman has become the new brand ambassador for Brooke Bond Taj Mahal Tea, as the company launches its 'Awaken Your Masterpiece' campaign, per Bollywood Hungama.
The Oscar-winning composer will front the 'Wah Taj!' marketing initiative, which aims to reinvigorate the tea brand's image with a focus on creativity and artistry, Bloomberg reports.
Rahman's involvement marks a significant shift for the brand, which has long been associated with India's cultural heritage and iconic landmarks like the Taj Mahal, according to Manifest Media.
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8 articlesWhy these floors —
E9 · E10 · E11E14 places every story on a stack of fifteen floors, from the fields under everything to the planet acting as one. This one sits on E9, cultures; the pressure it names: brand ambassador. Its words also reach E10 institutions and E11 organizations.
Here it is a dynamic between cultures, institutions and organizations: A.R. Rahman and Oscar-winning composer (E9 cultures), with Awaken Your Masterpiece' campaign, Wah Taj!' marketing initiative and cultural heritage (E10 institutions), and brand ambassador (E11 organizations).
The floor of culture and meaning. In this briefing: A.R. Rahman, Oscar-winning composer.
The floor of money and rules. In this briefing: Awaken Your Masterpiece' campaign, Wah Taj!' marketing initiative, cultural heritage.
The floor of companies and infrastructure. In this briefing: brand ambassador.