The Emergence Machine
Taj Mahal Branding Campaign
Brooke Bond Taj Mahal tea has appointed A.R. Rahman as its new brand ambassador, per brandequity.economictimes.indiatimes.com.
The tea brand is launching the 'awaken your masterpiece' campaign in a move to elevate the cultural significance of the iconic monument.
This follows HUL's recent branding efforts with the Taj Mahal Tea line, which also featured Rahman as a brand ambassador, according to indianbroadcastingworld.com.
Sources —
8 articlesWhy these floors —
E9 · E10E14 places every story on a stack of fifteen floors, from the fields under everything to the planet acting as one. This one sits on E9, cultures; the pressure it names: cultural branding. Its words also reach E10 institutions.
Here it is a dynamic between cultures and institutions: brand ambassador, cultural significance, awaken your masterpiece and Taj Mahal Tea line (E9 cultures), with iconic monument and HUL's recent branding (E10 institutions).
The floor of culture and meaning. In this briefing: brand ambassador, cultural significance, awaken your masterpiece, Taj Mahal Tea line.
The floor of money and rules. In this briefing: iconic monument, HUL's recent branding.