The Emergence Machine
Business Travel Booms in Brazil
Brazil's business travel sector is booming, with MICE (Meetings, Incentives, Conferences, Exhibitions) ambitions rising, per TravelMole.
The country's business tourism has exceeded 1.7 billion euros, according to Voyages d'Afaires reports.
Despite dense fog affecting visibility in the region, Campina Grande's growing economy supports increased corporate activity.
Sources —
2 articlesWhy these floors —
E9 · E10 · E7 · E11E14 places every story on a stack of fifteen floors, from the fields under everything to the planet acting as one. This one sits on E9, cultures; the pressure it names: business travel, MICE events. Its words also reach E10 institutions, E7 ecosystems and E11 organizations.
Here it is a dynamic between institutions, ecosystems and organizations: business travel sector, MICE, business tourism and growing economy (E10 institutions), with dense fog and visibility (E7 ecosystems), and corporate activity (E11 organizations).
The floor of culture and meaning.
The floor of money and rules. In this briefing: business travel sector, MICE, business tourism, growing economy.
The floor of weather and living systems. In this briefing: dense fog, visibility.
The floor of companies and infrastructure. In this briefing: corporate activity.