Why is his head worth one million dollars and the lives of 21 people?

An American bartender and his prostitute girlfriend go on a road trip through the Mexican underworld to collect a $1 million bounty on the head of a dead gigolo.
Bring Me the Head of Alfredo Garcia keeps every mind human — it fights its subject at zero distance. The story fights on E8/E11 of the E0–E14 reality ladder.
Films fighting at the same level of reality, about the same things.
The same preoccupations examined at another scale — one mind versus a nation.