Movie Substrate · Film

The Founder (2016)

★ 7.1 · 5,370 ratings on TMDB

He took someone else's idea and America ate it up.

The Founder poster★ 7.1

The true story of how Ray Kroc, a salesman from Illinois, met Mac and Dick McDonald, who were running a burger operation in 1950s Southern California. Kroc was impressed by the brothers’ speedy system of making the food and saw franchise potential. He maneuvered himself into a position to be able to pull the company from the brothers and create a billion-dollar empire.

The emergence reading

The Founder keeps every mind human — it fights its subject at zero distance. The story fights on E8/E10/E11 of the E0–E14 reality ladder, compressing consumerism, exploitation, power, corruption, inequality.

zero-distanceUSconsumerismexploitationpowercorruptioninequality