Nick Naylor doesn't hide the truth...he filters it.

Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.
Thank You for Smoking keeps every mind human — it fights its subject at zero distance. The story fights on E8/E9/E10 of the E0–E14 reality ladder.
Films fighting at the same level of reality, about the same things.
The same preoccupations examined at another scale — one mind versus a nation.